We want to create fantastic experiences for people of all ages across the country.
Through national sponsor agreements you’ll see us on ski slopes, at music festivals and during major sporting events. We have local agreements with sports teams, entrepreneurship hubs and cultural arenas. In addition, we support humanitarian and socially beneficial objectives.
The sponsorships aim to foster engagement and encourage employees, customers and the Norwegian people to give back to society.
A central part of our sponsorship strategy is to contribute to better equality and diversity. We do this through the partnership with the Norway women’s national football team. And also through our long-term partnership with Parasport, where we’re working to get more people to join in.
Do you have an issue you’re passionate about? Seek support from Sparebankstiftelsen DNB
There are still huge inequalities between women and men, which is clearly evident both in women’s football and in the financial markets. We want to help even things out.
As part of the sponsorship agreement with the Norwegian Football Association and the women’s national team, we’ve therefore launched Minivinnelandslaget (the Young Women’s National team).
The 11 footballers who get onto the team will win a #huninvesterer scholarship of NOK 100,000 for the club and their team. The money – NOK 50,000 for the team and NOK 50,000 for the club – is earmarked for additional girls’ initiatives.
In addition to the commercial sponsorships, we also give away gifts every year. Including to TV-aksjonen (TV fundraiser for the Norwegian Red Cross), which we have been collaborating on since 1969(!). This is where we’ve contributed tens of millions to various causes, in addition to distribution and counting.
Through DNB festival summer, we are present at several festivals from the north to the south to meet our customers and their music interests. Here we offer benefits for our customers, exclusive DNB areas and activities that contribute to an even better festival experience, and maybe we’ll also help you save a little for the next festival season.